WELCOME TO BABY LEMONADE STORE
Baby Lemonade is a destination shaped by fashion, creativity and individuality. An ever-evolving mix of Australian and international designers, emerging labels and exclusive pieces from our own label, The Line, curated to inspire, transform and bring something unexpected.
Born on the Gold Coast in 2016 from a love of fashion, creativity and an intrinsic belief that life deserves to be filled with pieces that elevate the senses and make you feel good. That belief has become the energy that defines Baby Lemonade.
Fashion is at our heart, and our world extends beyond the wardrobe. Jewellery, accessories, scent, beauty, wellness and objets d’art create a sensory landscape of discovery, expression and pleasure.
Our curation is instinctive. We seek out the pieces that reimagine a wardrobe, the brands worth discovering and the details that shift your perspective.
At the heart of Baby Lemonade is an incredible team. A collaboration of minds that inspire each other. A collective of creatives, individual personalities and people driven by passion for what they do. Our daily world is shaped by ideas, instinct and high vibes.
There is an unmistakable energy to Baby Lemonade. It lives in our store, our online world, our creative collaborations and in the incredible community that has grown with us. Connections have become friendships, ideas have become realities and what began as a store has become a world we continue to create together.
This is Baby Lemonade. Welcome to our world.
OUR TEAM
She is the boss of all bosses. The team mascot & team morale. She reminds us to stop and smell the roses. She loves the beach and sticks and and chasing balls with her besties. She is the ultimate fur baby who you can guarantee has been by our side as we pack your orders, design your dresses or create our beautiful imagery. Keep your eyes out for her in our pics she seems to always get in there somehow. She is pure joy and cheekiness and is guaranteed to make you laugh.
A lifelong love of fashion is at the source of Baby Lemonade. What began as an instinctive connection to clothes has become something far more expansive, shaped by ten years of creativity, discovery, collaboration and the incredible people who have become part of the Baby Lemonade world.
Through that experience, my understanding of style has evolved. It transcends age and exists as an expression of energy, individuality and everything that makes us who we are. Fashion gives form to that inner expression.
Baby Lemonade continues to expand my own perspective through a constant collaboration of ideas, creativity and inspiration. My purpose within it is to share what inspires me and contribute something of my own to that creative conversation.
To everyone who chooses to meet me on this journey, thank you for allowing Baby Lemonade to become a presence within your world.
Caroline x
